With thousands of online casinos operating globally, operators spend massive fortunes on marketing and advertising.

If you have ever read a casino review or clicked a link on a gambling blog, you have interacted with an affiliate.

The Basics of Affiliate Marketing

Within this content, the affiliate places unique, trackable links that direct the reader to the casino's registration page.

This performance-based marketing ensures the casino only pays when a new, depositing customer is actually acquired.

• Many of the largest gambling portals are simply massive affiliate sites
• Affiliates often negotiate exclusive welcome bonuses for their readers
• The tracking software uses cookies to ensure the affiliate gets credited

How Affiliates Get Paid

If the player loses $100, and the affiliate has a 30% RevShare deal, the affiliate earns $30.

The beauty of RevShare for the affiliate is that it provides a recurring, passive income stream for life.

Cost Per Acquisition (CPA) Deals

For example, a casino might offer a $150 CPA for every player who registers and deposits a minimum of $50.

However, if that player goes on to lose $10,000 over the next year, the affiliate still only receives the initial $150.

The affiliate ecosystem is a fascinating, hidden engine that drives the entire online casino economy.